The Irene London Story – A Mother & Daughter Fashion Journey

For the past 10 years, Irene and her daughter Elena have built something truly special — a boutique powered by family, passion, and a shared love for timeless fashion.

• Two generations.
  
• Two different styles.
  
  
• One mission:
  To create beautiful, comfortable and confidence-boosting pieces for women of all ages.

Irene brings experience, warmth and quality.

Elena adds creativity, trend-awareness and energy.

Together, they select every item with care — choosing pieces they would proudly wear themselves.

At Irene London, you’re not just shopping.

You’re stepping into a space shaped by a decade of teamwork, laughter, and family bond.

Fashion with heart.

Family at the core.

Welcome to Irene London. 🖤