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ABOUT THE FOUNDER

MEET IRENE

For as long as I can remember, fashion has been more than clothing to me — it has been a language, a way to express who I am and how I feel. From sketching outfits as a young girl to carefully choosing every piece in my wardrobe, I always believed that style has the power to give confidence and tell a story without words.

When I created Irene London, it was born from this belief. I wanted to build a place where timeless elegance meets modern spirit — a collection that celebrates individuality, beauty, and strength. Every design reflects a part of my journey, my vision, and my passion for creating something that feels both personal and universal.

To me, this webshop is not just about fashion. It’s about sharing a dream, inspiring confidence, and helping every woman feel her best self — strong, graceful, and unforgettable.

Every piece you’ll discover here has been thoughtfully chosen, with an eye for detail and a heart full of love. My wish is that when you wear Irene London, you don’t just wear clothes — you wear confidence, elegance, and a touch of a dream that started long ago.

Thank you for being here, and for letting me share this dream with you.

With love and grace,
Irene

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